ACCORDING TO THE USA EQUESTRIAN PROFILE

·    Industry statistics indicate that females comprise of majority (85%)

    of USAE participants.  

·    Average age: 39 years.

·    Estimated consumer expenditures by USAE membership each year: $2 billion

·    40% report an individual income in excess of $150,000 per year.

·    80% have a minimum 4-year college degree.

·    The average home value is $412,000.

·    81% own their primary residence.

·    15% own a second home.

·    43% travel on airlines 16+ times per year.

·    78% are frequent flyers.

·    97% hold one or more credit cards.

·    55% of the automobiles owned were purchased last year.

·    Average number of equestrian events participated in each year: 14.

GENERAL U.S. POPULATION/EQUESTRIAN DEMOGRAPHICS

·                · The number of people over the age of 12 in the US who ride a horse at least once every year: 27,000,000.

·    The number of people over the age of 12 in the US who ride a horse on a

     regular basis: 14,580,000

·    The number of horses owned in the US: 6,900,000.

·    Total attendance at sanctioned horse-related events: 88,000,000.

·    The number of horse owners in the US: 2,200,000.

·    Average annual income of individuals who subscribe to English style of riding

     equestrian magazines: $105,900.

·    Percentage of equestrian sports enthusiast who regularly purchase goods and

     apparel through mail order catalogues: 60.2%.

·    The ratio of horse owners whose annual income exceeds $100,000 to

     non-horse owners who earn more than $100,000 per year: 4 to 1.